We are a life insurance review company (licensed life insurance analyst agency), focused on empower the consumer, so they can choose for themselves and not be sold! We are fiduciaries committed to providing comprehensive life insurance review services. Our approach includes a thorough analysis, comparison of options and strategies, and integration with your financial plan. We ensure your life insurance policy aligns with your overall goals by incorporating critical aspects such as accounting, tax optimization, and estate planning. LIR is not an internet life insurance marketplace, life insurance company, or life insurance marketing company, promoting certain life insurance companies or products. Instead, we provide a broader spectrum of life insurance choices, plans, and strategies than anyone else, empowering you to find the perfect fit for your needs.

We earn income through review fees and may receive a built-in commission from the life insurance policy if you choose our team to implement your life insurance plan (there’s no obligation, of course). We don’t generate revenue in any other way—no affiliate marketing, ads, sponsorships, or sharing your information with third parties.

We are unbiased and do not promote any specific life insurance types or companies. We are fiduciaries and stand on the side of the consumer as licensed life insurance analysts, our focus is entirely on your interests, objectives, and goals, not on those of the insurance companies. We are not affiliated with any life insurance company and are not incentivized to promote one over another. We are committed to full transparency. We openly disclose how we earn revenue, any potential conflicts of interest, and the limitations of our services.

Click here for our Accreditations Page. LIR is led by attorney James G. Burns, JD, LL.M, TEP® (SBC# 208656), supported by a team of experienced financial experts and professionals. Our TEAM members are trained life insurance analysts and most have additional certifications such as CPA, EA, CFP®️, CLU®️, ChFC®️, and FINRA Variable Registration. We are also an independent insurance agency since 2011, licensed life insurance analyst (CA License #0H45067, LIR Insurance Solutions agency), so we have direct relationships and access to life insurance carriers, enabling us to have more resources to offer comprehensive reviews and provide comparative options.

We actively maintain our licenses and stay current with the latest life insurance news, regulations, and industry trends through ongoing education, meeting accreditation requirements, and engaging in professional associations.

We do not offer legal services. Our comprehensive life insurance review includes aspects of accounting, taxation, estate planning, and financial planning, but it is not a legal service. The review fee is not a direct legal fee paid to an attorney, but to Life Insurance Review (LIR).

At LIR, all reviews are done in-house by our own team of analysts and subject-matter experts. We do not outsource your case or hand it off to outside contractors. Instead, you work directly with our specialized professionals who apply our 28-Point Review Checklist to ensure a thorough evaluation.

Depending on the complexity of your policy, different members of our team contribute their expertise in policy contracts, product design, accounting, taxation, estate planning, and financial planning. This collaborative process means your review benefits from the combined knowledge of the entire team, not just one individual.

In short, the people doing the review are our own experts at LIR, working together to provide the most accurate and comprehensive analysis possible.

Our TEAM is led by our in house attorney, whose passion is to empower consumers and protect them from the aggressive sales tactics of the life insurance industry, its representatives, and marketing organizations. Attorney James Burns, JD, LL.M, TEP® has been in practice since 2000 and has his life insurance license since 2003. James has witnessed numerous examples of poorly sold and designed life insurance policies. This motivated him to challenge industry standards for the benefit of consumers.

Our Leadership TEAM includes: James Burns, JD, LL.M, TEP®, Noel N. Nguyen, MSA, CPA, John Oh, CPA, Mark Townsend, CLU, CHFC, Stephen Schloss, CFP, John D. Nguyen, EA, CLU, ChFC, John McLean, CFP, Ronald Kring, MBA, Kamron Nahavandi, Drew Knox, and Matthew Dike.

Each team member brings extensive experience in life insurance review, design, and financial planning.

The process begins with a complimentary consultation via ZOOM or in person, followed by a follow-up email with instructions for securely uploading or sending any required documents. Once we receive the necessary information, our team promptly starts the review process. Upon completion, we follow up to present the review, ensuring your complete satisfaction.

Our average turnaround time is typically around 3 business days or less, though this may vary depending on the complexity of the case. We can only commence once we have received all the necessary information.

Having thoroughly reviewed numerous life insurance policies from various companies since 2011, we leverage our position as an independent insurance agency (CA License #0H45067) to access additional resources. Currently, we are working with: Allianz, American National, Americo, Ameritas, Columbus Life, Corebridge Financial (formerly AIG), Equitable, Fidelity & Guaranty, Foresters Financial, Global Atlantic, Illinois Mutual, John Hancock, Lafayette Life, Legal & General (formerly Banner), Lincoln Financial Group, MassMutual, Midland National Life, Mutual of Omaha, Mutual Trust, National Western, National Life Group, Nationwide, New York Life, North American, OneAmerica, Pacifica Life, PennMutual, Principal Financial, Protective Life, Prudential, Royal Neighbors, Sagicor, SBLI, Securian Financial, Standard, Symetra and Transamerica.

Many of the life insurance companies we represent, along with the products we offer, are not available on internet life insurance marketplaces or through traditional insurance brokers. This is because they lack the unique direct contracts that we have. So, don't assume that a broker, who may also represent the same life insurance company as we do, has access to all of their product offerings.

With our combined expert experiences and resources, we are uniquely positioned to empower our clients to make the best life insurance choices. This is evidenced by our extensive track record of conducting countless life insurance reviews since 2011, and why many financial professionals, attorneys, and businesses count on us.

Yes, if you meet our criteria, we can become your new agent or representative for your life insurance policy(ies). We have numerous direct contracts with various life insurance companies. Please discuss this with our team during your consultation. In many review cases, we become the new agent or representative of record, allowing us to request in-force illustrations and specific information for our review service.