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“Dear Policyholder – I am your Life Policy" - A Letter That Reflects the Heart of Your Life Insurance and the Mission of LifeInsuranceReview.com

  • Writer: LIR TEAM
    LIR TEAM
  • Jul 5
  • 3 min read

Updated: Jul 22

At Life Insurance Review (LIR), we believe life insurance isn’t just a product—it’s a promise. And behind every promise is a purpose. That’s why we created our own version of the now-popular “Dear Policyholder, I am your life insurance policy” letter—to express the silent, enduring commitment your policy makes to you and your loved ones. But more importantly, to remind every policyholder of the vital due diligence they should do when choosing a policy… and why most people never had that chance.


Too often, policies are sold under pressure, clouded by confusion, commission-driven recommendations, or one-size-fits-all advice. At LIR, we stand firmly against that. We are not salespeople—we are consumer advocates and fiduciary professionals who believe every family deserves clarity, transparency, and control over their life insurance decisions.


The LIR Version of “Dear Policyholder - I am your life policy”: A Letter of Purpose

Our team gives this letter to every client after completing their in-depth policy review or helping them secure the right coverage. Why? Because this letter isn't just a formality. It’s a reflection of everything a well-informed, intentional purchase should represent—and a powerful contrast to the way life insurance is often sold in the industry.

Letter from a life insurance policy with green header and footer. Background shows hills and sky. Text reassures the policyholder.
Please use and share this letter :)

Why LIR Wrote This Letter—and Why We Want You to Share It

At LifeInsuranceReview.com, this letter reflects our philosophy: that life insurance should be purchased with purpose, not pressure. That’s why we’ve made this letter available to the public—for consumers, attorneys, CPAs, and financial advisors to share freely with their clients, families, and communities. It’s a message that belongs to everyone.


We want people to feel empowered—not sold to. In fact, we regularly help clients discover better options, hidden fees, or overlooked benefits in their existing policies. We also find that 8 out of 10 policies we review have opportunities for meaningful improvement.


Whether you're just beginning to explore life insurance, have a policy and want a second opinion, or were sold something you don’t fully understand—LIR is here for you.


What Sets LifeInsuranceReview.com Apart

  • Unbiased, No-Sales Review: We don’t sell policies for commissions. We help you understand what you have or what you’re considering—so you can make the best decision for your needs.

  • Fiduciary-Led Expertise: Our team includes seasoned financial professionals, not just licensed agents. You get advice rooted in your best interest, not someone's sales quota.

  • Transparent, Consumer-First Approach: We explain your options in plain English. No pressure. No jargon. Just honest, expert insights.

  • Living Benefits Focus: We prioritize life insurance policies with features like chronic, critical, and terminal illness riders—tools that protect you while you're still living, not just after you're gone.

  • Designed With Purpose, Not Promises: If you move forward with a policy, it’s because you chose it—not because someone told you to. And you’ll know exactly what it does, why it fits, and how it serves your goals.


What This Means for You

If you're reading this and wondering whether your policy was something you truly chose or something you were simply sold—start with a second opinion. The LIR team is ready to guide you through a clear, honest, and empowering review.


And if this “Dear Policyholder” letter resonates with you, we invite you to share it. Use it as a reminder. A conversation starter. A tool to help others see that life insurance, when done right, is not just a policy—it’s protection with purpose.


Visit LifeInsuranceReview.com to get started. Your policy deserves a voice—and you deserve to fully understand it.

We had a survivorship policy for about 6 years and when I got my policy reviewed, I learned that I can apply for a new policy with another company via 1035 exchange with $1.6M higher coverage and longer guarantee age. This was because I was also a pilot with now more than 900hrs, and that I qualified for the best health rating at some insurance companies. Our original agent never bothered to follow-up with us to explore any other options, except to make sure we were paying our annual premiums.

Steve & Pat L., CA

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