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Why “0% No Loss” in IUL Is Misleading — And Why an Independent Second Opinion from LifeInsuranceReview (LIR) Matters
Many agents sell Indexed Universal Life (IUL) on the promise of “0% no loss” or even a 1% floor—but that’s only half the story. Policy charges and rising insurance costs mean “zero” years are actually negative, often -2% to -2.5% net. Floors above 0% are usually temporary, can be reduced anytime, and come with hidden costs. That’s why IULs must be explained and designed properly—and why an independent review from LifeInsuranceReview.com (LIR) is essential.
LIR TEAM
3 days ago4 min read


Life Insurance Confidential 1st Book
LifeInsuranceReview.com (LIR) announces its first book in the Life Insurance Confidential series — Don’t Let Yourself Own a Bad Policy, by Chief Life Insurance Analyst John Nguyen, EA, CLU®, ChFC®. This consumer guide exposes industry practices, reveals why most policies can be improved, and empowers readers to demand transparency, act in their best interest, and seek independent reviews.
LIR TEAM
Aug 93 min read


Life Insurance, Annuities, Disability & LTC After the OBBB Act
Many agents are selling life insurance, annuities, disability, and LTC policies based on outdated or self-serving advice. The new OBBB Act changes the tax landscape, reducing the need for many of these products — yet the sales push continues. LifeInsuranceReview.com offers independent, fiduciary policy reviews to help you avoid being sold and start making decisions in your best interest.
LIR TEAM
Aug 26 min read


Exposing IUL Charges & Fees: What Most Clients Never See (But Should)
Most IUL policy illustrations leave out key pages—like Charges & Expenses and Internal Rate of Return—that reveal the true costs. At LifeInsuranceReview.com, we’re fee-based experts who help clients and their advisors uncover hidden fees, compare options, and make informed decisions. If you don’t see these pages, you’re not getting the full picture.
LIR TEAM
Jul 125 min read


“Dear Policyholder – I am your Life Policy" - A Letter That Reflects the Heart of Your Life Insurance and the Mission of LifeInsuranceReview.com
LifeInsuranceReview.com created its own “Dear Policyholder” letter to remind clients that their life insurance policy was not sold to them—but purposefully chosen after a thorough, unbiased review. As consumer advocates, LIR helps people truly understand their coverage, uncover better options, and buy with clarity. This heartfelt letter is now shared publicly to inspire informed choices and protect families with confidence.
LIR TEAM
Jul 53 min read


CASE STUDY: Review of IUL Illustrations – Details Matter Too!
Many IUL illustrations look promising but leave out key details like fees and net returns. In one 41-page case we reviewed, two critical pages were missing—hiding real costs and overstating performance. LifeInsuranceReview.com helps consumers uncover what’s not shown, offering unbiased reviews so you can make informed, confident decisions before buying or exchanging a life policy. Don’t rely on assumptions—get the full picture first.
LIR TEAM
Jun 215 min read


“ABR Living Benefits Are Not Free” – What Most Insurance Agents Don’t Tell You
ABR Living Benefits are often marketed as “free,” but they’re not. Whether in term or cash value life insurance, these riders carry hidden internal costs that can reduce cash value growth and long-term policy efficiency. LifeInsuranceReview.com helps consumers uncover these costs with expert, unbiased reviews—ensuring you’re informed, protected, and not misled by sales tactics.
LIR TEAM
Jun 145 min read


Whole Life & Indexed Universal Life Loan Options – What’s Best?
ChatGPT said:
Whole Life and IUL policies offer tax-free income through loans—but choosing the wrong loan type can hurt your policy. This article explains key differences like direct vs non-direct recognition (Whole Life) and participating vs standard loans (IUL). LifeInsuranceReview.com helps consumers make informed decisions with unbiased policy reviews, ensuring your loan strategy supports your long-term goals.
LIR TEAM
Jun 75 min read


Lack of Securities/Investment License – A Disservice for Life Insurance Consumers
Most insurance agents lack investment licenses and proven experience of investment and financial planning —leading to biased advice. LIR gives consumers the truth, unbiased.
LIR TEAM
May 315 min read


Seven Options for Unwanted or No Longer Needed Life Insurance Policies
Seven smart options for unwanted life insurance policies—get expert, unbiased reviews at LifeInsuranceReview.com.
LIR TEAM
May 245 min read


Life Insurance Agents/Brokers Are Financial Advisors Too? YES!
Many life insurance agents pose as financial advisors—don’t be misled. Get expert, unbiased reviews at LifeInsuranceReview.com.
LIR TEAM
May 34 min read


A Square Peg in a Round Hole: Why LIR is the Right Fit for Your Life Insurance Needs
Avoid being a square peg in a round hole. Let LifeInsuranceReview.com help you review and verify your life insurance the right way.
LIR TEAM
Apr 124 min read


Disability Policy Reviews
Unbiased, expert disability policy reviews by fiduciaries—no sales pitch, just clarity to help you protect your income and make informed dec
LIR TEAM
Apr 54 min read


Three Types of Life Insurance Products
Get unbiased, transparent life insurance insights from LifeInsuranceReview.com. We educate & empower—helping you make informed decisions!
LIR TEAM
Mar 283 min read


Don't Believe the First Thing You Are Told—or Sold
Don't be sold—get a second opinion on your life insurance! Explore, compare, and verify with a fiduciary, not a salesperson.
LIR TEAM
Mar 213 min read


The Power of a TEAM Approach to Life Insurance Review
Get a trusted, expert second opinion on life insurance from fiduciary analysts at LifeInsuranceReview.com—for consumers & professionals.
LIR TEAM
Mar 153 min read


Consumer Expectations vs Reality of Buying Life Insurance
Buying life insurance? 9 out of 10 policies need improvement. Get a second opinion from a fiduciary expert at LifeInsuranceReview.com!
LIR TEAM
Mar 83 min read


Financial Advisor Selling Life Insurance – What You Need to Know
Get a second opinion before buying life insurance from a financial advisor. LIR ensures you explore, compare & verify options.
LIR TEAM
Feb 83 min read


Life Insurance Planning X-Curve™
Learn the unique Life Insurance Planning X-Curve by LifeInsuranceReview.com (LIR) to better understand life insurance company products.
LIR TEAM
Feb 13 min read


Cautions – Don’t Be Sold: Fixed Index Annuity
"Protect your finances! Learn why seeking a second opinion on fixed index annuities during the free-look period is crucial. #AnnuityTips"
LIR TEAM
Jan 253 min read

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