Did you know that most Indexed Universal Life (IUL) policies fall far short of their original projections? Since their launch in 1997, IULs have been sold as powerful cash value accumulation and death benefit tools—but the reality often doesn’t match the glossy illustrations. That’s why state regulators keep revising Actuarial Guideline 49 (AG 49). First introduced in 2015, it became AG 49-A in 2020, then AG 49-B in 2023—with AG 49-C already on the horizon. Each new version

Many agents sell Indexed Universal Life (IUL) on the promise of “0% no loss” or even a 1% floor—but that’s only half the story. Policy charges and rising insurance costs mean “zero” years are actually negative, often -2% to -2.5% net. Floors above 0% are usually temporary, can be reduced anytime, and come with hidden costs. That’s why IULs must be explained and designed properly—and why an independent review from LifeInsuranceReview.com (LIR) is essential.

Many IUL illustrations look promising but leave out key details like fees and net returns. In one 41-page case we reviewed, two critical pages were missing—hiding real costs and overstating performance. LifeInsuranceReview.com helps consumers uncover what’s not shown, offering unbiased reviews so you can make informed, confident decisions before buying or exchanging a life policy. Don’t rely on assumptions—get the full picture first.