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Agents & Life Insurance Companies Can Be Sued & Be Liable

  • Writer: LIR TEAM
    LIR TEAM
  • Nov 14
  • 4 min read

Updated: Nov 22

Gavel on a table, three people in suits discussing. Text: "Consumer v Agent, etc." Warm lighting, serious mood.
Yes, there's a lot of benefits to owning life insurance, but be critical of what's being sold to you...

Why Independent, Licensed Analyst Oversight Is Critical — Especially for IUL and Premium Financing Cases

Life insurance agents and life insurance companies can be sued and be liable for misrepresentation, negligence, and unsuitable sales practices. Today, more consumers and professionals are turning to licensed life insurance analysts to verify whether a proposed or existing policy is appropriate, transparent, and structurally sound.


The rise in lawsuits — especially involving Indexed Universal Life (IUL) and premium financed life insurance — proves that consumers cannot rely solely on agents, carriers, or sales materials. Independent review is now essential.


At LifeInsuranceReview.com (LIR), we are a fee-based, fiduciary Life Insurance Analyst agency dedicated to protecting consumers and supporting professionals such as CPAs, estate planning attorneys, trustees, and financial experts. Our independent second opinions uncover the truth behind policy illustrations, costs, projections, and long-term risks.


Why Lawsuits Against Agents & Life Insurance Companies Are Surging

Over the last decade, there has been a significant increase in litigation involving IUL, UL, Whole Life, annuity, and premium financing arrangements. Consumers are filing lawsuits after discovering that their policies:

  • Did not perform as illustrated

  • Required far higher premiums than promised

  • Were structured with misleading or overly aggressive projections

  • Contained undisclosed risks

  • Could not sustain themselves without massive future payments


The complexity of these policies, combined with sales-driven marketing, has created an environment where errors and misrepresentations are common.


The biggest growth area of lawsuits today:

IUL lawsuits and premium financing lawsuits, especially among high-net-worth clients.

Premium financing is particularly dangerous because a minor illustration error can lead to:

  • Loan defaults

  • Collateral calls

  • Policy collapse

  • Unexpected tax consequences

  • Multi-million-dollar exposure


Consumers are now discovering that they were never given the full picture.


High-Profile Example: Kyle Busch v. Pacific Life Lawsuit Case

One of the most widely discussed cases is Kyle Busch v. Pacific Life, which highlights exactly how consumers can be harmed by:

  • Misrepresentation of policy performance

  • Negligence by agents, agencies, and carriers

  • Use of life insurance as an investment or retirement plan

  • Overreliance on aggressive IUL illustrations


This case has generated major media coverage and has become a defining example of why independent second opinions are essential before purchasing or financing an IUL policy.

LIR will continue monitoring this case and others like it as they shape the future of consumer protection and industry transparency.


Why You Must Work With a Licensed Life Insurance Analyst (Not Just an Agent)

Unlike agents or brokers, a Licensed Life Insurance Analyst:

  • Is independent from carriers

  • Is fee-based, not paid by commissions

  • Acts as a fiduciary

  • Reviews life, annuity, disability, LTC, and premium financing structures

  • Identifies misleading projections and sales tactics

  • Validates long-term costs, risks, and premium sustainability

  • Provides written, defensible analysis that professionals rely on


This level of analysis is crucial for:

  • Trustees

  • CPAs

  • Estate planning attorneys

  • Fiduciary advisors

  • Business owners

  • High-net-worth individuals

  • Families who want independent clarity


Most consumers do not realize that:

Life insurance agents are not held to a fiduciary standard.Even a simple exam allows them to sell extremely complex financial products.

This includes premium financed IUL, which can be catastrophic if misunderstood.


Expert Witness Support (Quietly Provided, Not Marketed)

LIR also serves as an expert witness in cases involving:

  • Misrepresentation

  • Negligence

  • Premium financing failures

  • Faulty IUL illustrations

  • Breach of duty

  • Carrier oversight failures

  • Trustee liability in ILIT cases


Because of our position as independent analysts, we are frequently engaged by attorneys when litigation arises — although we do not market this service publicly.


Understanding the Cash Value Landscape (and How Agents Misrepresent It)

Cash value life insurance is often sold under confusing labels:

IUL / Indexed Universal Life

Also called:

  • Equity Indexed Life

  • Equity Indexed Universal Life

  • Hybrid accumulation UL


UL / CAUL (Current Assumption UL)

  • Flexible premium UL

  • Adjustable UL


Whole Life Insurance sold under marketing systems like:

  • Infinite Banking Concept (IBC)

  • Be Your Own Banker

  • Velocity Banking

  • Circle of Wealth

  • 7702 Plans

  • 702(i) Retirement Plans


All of these names are just sales branding.The underlying products have real risks, real costs, and real performance limitations that many agents never disclose — especially with premium financed structures.


Why Professionals Refer Clients to LIR

Professionals rely on us because independent analysis protects both the client and the advisor.

Our reviews help professionals:

  • Avoid liability

  • Prevent client disputes

  • Ensure suitability

  • Verify product accuracy

  • Strengthen estate planning

  • Protect trustees managing ILITs

  • Validate premium financing assumptions


Our success has always come from professionals referring clients for independent second opinions.


FAQ: Agents & Life Insurance Companies Can Be Sued & Be Liable

1. Can life insurance agents be sued for misleading IUL or Whole Life illustrations?

Yes. Agents can be sued for misrepresentation, misleading illustrations, and unsuitable recommendations — especially with IUL and premium financed life insurance.


2. Can a life insurance company be liable too?

Absolutely. Carriers can face liability for failure to supervise agents, approving misleading marketing materials, or designing defective illustrations.


3. Why are premium financing cases leading to more lawsuits?

Because premium financed IUL relies on aggressive assumptions, stable borrowing costs, and long-term performance that rarely matches projections. Small errors can lead to multi-million-dollar losses.


4. Why should buyers get a second opinion from a Licensed Life Insurance Analyst?

Analysts provide independent, fiduciary-level review of policies and financing structures that agents cannot provide. This protects consumers before they sign anything.


5. Can LIR review proposed premium financed structures?

Yes. We analyze the full financing design — including borrowing assumptions, collateral requirements, indexing strategies, and risk stress-tests.


6. Do analysts work with CPAs, attorneys, and trustees?

Yes. LIR often works with CPAs, estate planning attorneys, trust officers, and fiduciary advisors to evaluate policies held inside ILITs or advanced planning strategies.


7. Can LIR help if a policy is already underperforming?

Yes. We can diagnose the issue, identify misrepresentations, and provide documentation that may assist legal or financial remediation.


8. Does LIR handle annuities and other insurance products too?

Yes. We review annuity, disability, LTC, UL, IUL, Whole Life, and premium financing arrangements.


Final Thoughts

With lawsuits rapidly increasing — especially involving IUL, premium financed life insurance, and cash value policy misrepresentation — consumers and professionals must protect themselves.


Agents & life insurance companies can be sued & be liable — but you can prevent the problem before it happens by getting an independent second opinion.


We had a survivorship policy for about 6 years and when I got my policy reviewed, I learned that I can apply for a new policy with another company via 1035 exchange with $1.6M higher coverage and longer guarantee age. This was because I was also a pilot with now more than 900hrs, and that I qualified for the best health rating at some insurance companies. Our original agent never bothered to follow-up with us to explore any other options, except to make sure we were paying our annual premiums.

Steve & Pat L., CA

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