The Life Insurance Review (LIR) Challenge!
- LIR TEAM
- Sep 6
- 4 min read
When it comes to life insurance, most people buy a policy based on what an agent, broker, or financial advisor tells them. But here’s the truth: what you think you own is often very different from what you actually own. That’s why the Life Insurance Review (LIR) Challenge is here—to empower consumers to fully understand their policy, coverage, and take control of their financial future.
Why You Need an Independent Policy Review
At LifeInsuranceReview.com (LIR), we’re not here to prove whether your policy is “good” or “bad” or whether your agent did a good job. Instead, our focus is simple: to help you clearly understand whether the policy you own—or the one being sold to you—truly fits your needs, goals, and circumstances.
The problem is widespread. Many consumers believe they bought a policy for one reason, only to find out later that the details, costs, and performance are not what they expected. In fact, thousands of clients referred to us by financial professionals, such as CPAs, estate planning attorneys, and fee-only fiduciary financial advisors share this exact story.
That’s why the LIR Challenge exists—to put knowledge and clarity in your hands.
The Spirit of Life Insurance Awareness Month
September is Life Insurance Awareness Month. While the industry uses this time to promote the importance of having life insurance, we take it a step further. We challenge you not only to own life insurance but to get a second expert opinion. Whether you’re considering a new policy or already own one, an independent review ensures you know exactly what you’re paying for and whether it’s the right fit.
The Life Insurance Review (LIR) Challenge
Here’s how the challenge works:
If you own a cash value policy (Indexed Universal Life or Whole Life designed for accumulation) for 5 years or more, or even 10 years or longer, we want you to get it reviewed.
If your policy has performed better than originally illustrated, we’ll celebrate it and you WIN! If it hasn’t, we’ll show you where it may fall short and what your options are.
Either way, you win—because clarity and knowledge are priceless.
Giving Back Through the Challenge
We believe financial literacy is a responsibility, not just a service. That’s why we’re tying the LIR Challenge to community impact:
For a 10-year-old+ policy review, we’ll donate $1,000 to support financial literacy.
For a 5-year-old+ policy review, we’ll donate $500.
Donations will go to:
The Foundation for Financial Planning (ProBonoPlannerMatch.org) – a national nonprofit supporting pro bono financial guidance.
Cal State Fullerton (CSUF) Financial Literacy Endowment Fund – a local initiative close to our LIR TEAM's heart.
And here’s the twist: if we can’t optimize your policy, we’ll double the donation amount. ie: $1,000 donation becomes a $2,000 donation on your behalf!
The goal isn’t just about reviewing policies—it’s about building a culture of transparency, accountability, and financial education.
FAQs About the Life Insurance Review (LIR) Challenge
1. What is the purpose of the LIR Challenge?
The challenge is designed to encourage policyholders to get an independent, licensed professional review of their permanent-cash value life insurance to ensure they fully understand what they own and how it’s performing.
2. Who should participate in the challenge?
Anyone who owns a cash value policy (Indexed Universal Life or Whole Life) for at least 5 years or longer. It’s especially important for policies over 10 years old.
3. Does the review mean my agent sold me a bad policy?
Not necessarily. The review isn’t about pointing fingers—it’s about making sure your policy aligns with your goals, not just the concepts or sales strategies used when it was sold to you.
4. What happens if my policy is performing better than expected?
That’s great news! We’ll confirm it, and you’ll walk away with peace of mind. Plus, your review will still trigger a donation to financial literacy causes.
5. How does the donation part work?
For every qualifying policy reviewed, we donate $500 or $1,000 depending on the policy age. If we can’t improve or optimize the policy, we’ll double the donation amount—ensuring your participation benefits the community.
6. Why is it important to use an independent licensed professional like LIR?
Because unlike agents, brokers, or financial advisors who may earn commissions from products, LIR works only for you. Our role is to provide unbiased clarity so you can make informed decisions.
7. How do I start the LIR Challenge?
Simply email us at team@lifeinsurancereview.com for more information or if you're ready, schedule a free consultation: https://www.lifeinsurancereview.com/book-online. The process is simple, professional, and designed to empower...and now reward you!
Takeaway:
About 9 out of 10 cash value accumulation policies we review fall short of their original illustrations. That’s why we’re urging policyholders to take action—review your existing policy before it’s too late. And if you’re shopping for a new one, start on the right foot by working with a qualified, independent professional like LIR.
We don’t just provide licensed life insurance review services—we provide clarity, advocacy, and confidence.
The Life Insurance Review (LIR) Challenge is not just an event. It’s a movement to protect consumers, promote financial literacy, and demand transparency in an industry where too often, clients are left in the dark.
Whether your policy is shining or struggling, the best time to review is always now.
Don’t just take someone’s word for it. Take the challenge. Get clarity. Create impact.
