top of page



The Life Insurance Review (LIR) Challenge!
Life Insurance Awareness Month: Get a second independent review by a licensed life insurance analyst agency today! When it comes to life...
LIR TEAM
Sep 54 min read


Don’t Be Sold by Mere Concepts and Strategies: Why Independent Life Insurance Review Matters
Life insurance is sold by focusing on concepts, which often leads to people overlooking the specific product details
LIR TEAM
Aug 293 min read


What is a Licensed Life Insurance Analyst – and Why Work With One
Most people buy life insurance from an agent or broker, but for complex policies like IUL, Whole Life, and VUL, the smarter choice may be a Licensed Life Insurance Analyst. Unlike sales-driven professionals, analysts provide objective, fee-based reviews, aligning your policies with financial and estate planning goals. At LifeInsuranceReview.com (LIR), clients gain unbiased expertise to protect their wealth and future.
LIR TEAM
Aug 225 min read


Why “0% No Loss” in IUL Is Misleading — And Why an Independent Second Opinion from LifeInsuranceReview (LIR) Matters
Many agents sell Indexed Universal Life (IUL) on the promise of “0% no loss” or even a 1% floor—but that’s only half the story. Policy charges and rising insurance costs mean “zero” years are actually negative, often -2% to -2.5% net. Floors above 0% are usually temporary, can be reduced anytime, and come with hidden costs. That’s why IULs must be explained and designed properly—and why an independent review from LifeInsuranceReview.com (LIR) is essential.
LIR TEAM
Aug 154 min read


Life Insurance Confidential 1st Book
LifeInsuranceReview.com (LIR) announces its first book in the Life Insurance Confidential series — Don’t Let Yourself Own a Bad Policy, by Chief Life Insurance Analyst John Nguyen, EA, CLU®, ChFC®. This consumer guide exposes industry practices, reveals why most policies can be improved, and empowers readers to demand transparency, act in their best interest, and seek independent reviews.
LIR TEAM
Aug 83 min read


Life Insurance, Annuities, Disability & LTC After the OBBB Act
Many agents are selling life insurance, annuities, disability, and LTC policies based on outdated or self-serving advice. The new OBBB Act changes the tax landscape, reducing the need for many of these products — yet the sales push continues. LifeInsuranceReview.com offers independent, fiduciary policy reviews to help you avoid being sold and start making decisions in your best interest.
LIR TEAM
Aug 16 min read


IUL Index Allocations: Why the Hype Leads to Disappointing Results
Indexed Universal Life (IUL) policies often promise high returns based on various indexes, but many fail to meet expectations. Backtested results can be misleading, and alternative indexes typically underperform compared to the S&P 500. Despite high participation rates, poor market performance means zero returns. Agents often oversell IULs with overly optimistic illustrations. About 8 out of 10 IULs reviewed show significant cash value shortfalls. Be cautious and fully unders
LIR TEAM
Jul 254 min read


Importance of Life Insurance Health Underwriting
Life insurance underwriting can make or break your approval and pricing. At LifeInsuranceReview.com (LIR), we specialize in complex cases that other brokers can’t solve. Recently, we secured $34.5M in coverage for a client who was declined by 14 companies. Our expertise, in-depth medical reviews, and carrier relationships give clients the best chance at approval—even when others have failed.
LIR TEAM
Jul 183 min read


Exposing IUL Charges & Fees: What Most Clients Never See (But Should)
Most IUL policy illustrations leave out key pages—like Charges & Expenses and Internal Rate of Return—that reveal the true costs. At LifeInsuranceReview.com, we’re fee-based experts who help clients and their advisors uncover hidden fees, compare options, and make informed decisions. If you don’t see these pages, you’re not getting the full picture.
LIR TEAM
Jul 115 min read


“Dear Policyholder – I am your Life Policy" - A Letter That Reflects the Heart of Your Life Insurance and the Mission of LifeInsuranceReview.com
LifeInsuranceReview.com created its own “Dear Policyholder” letter to remind clients that their life insurance policy was not sold to them—but purposefully chosen after a thorough, unbiased review. As consumer advocates, LIR helps people truly understand their coverage, uncover better options, and buy with clarity. This heartfelt letter is now shared publicly to inspire informed choices and protect families with confidence.
LIR TEAM
Jul 43 min read


Buyer Beware: When Life Insurance Agents/Brokers Overstep – Why LIR is Your Consumer Advocate
LifeInsuranceReview.com exposes how life insurance-only agents overstep, giving unauthorized investment/tax advice. We empower consumers with unbiased info & fee-only reviews, advocating for your financial best interest. Learn to document pitches, seek fiduciary advice, and use the 'Free Look Period' to avoid costly errors.
LIR TEAM
Jun 276 min read


CASE STUDY: Review of IUL Illustrations – Details Matter Too!
Many IUL illustrations look promising but leave out key details like fees and net returns. In one 41-page case we reviewed, two critical pages were missing—hiding real costs and overstating performance. LifeInsuranceReview.com helps consumers uncover what’s not shown, offering unbiased reviews so you can make informed, confident decisions before buying or exchanging a life policy. Don’t rely on assumptions—get the full picture first.
LIR TEAM
Jun 205 min read

bottom of page

